Director of Sales & Marketing, Senior Living salary, United States
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The median annual wage for Sales Managers (the closest BLS occupation to Director of Sales & Marketing, Senior Living) in the United States was $148,270 in BLS OEWS May 2025, and the middle half of workers earned between $100,360 and $207,340.
What does the published band tell you about a Director of Sales & Marketing, Senior Living offer?
The published annual P25 to P75 band for Director of Sales & Marketing, Senior Living in the United States is
How does Director of Sales & Marketing, Senior Living pay in the United States compare with the nation?
BLS reports
What does New York-Newark-Jersey City, NY-NJ add to this Director of Sales & Marketing, Senior Living comparison?
New York-Newark-Jersey City, NY-NJ reports $215,150 for Sales Managers in BLS OEWS May 2025. The Director of Sales & Marketing, Senior Living median gap between the United States and New York-Newark-Jersey City, NY-NJ is $66,880 on this annual basis. A Director of Sales & Marketing, Senior Living candidate moving between these markets still has to weigh the work and schedule. For Director of Sales & Marketing, Senior Living in the United States, this the United States comparison does not measure living costs, commuting distance or relocation expense.
What does Los Angeles-Long Beach-Anaheim, CA add to this Director of Sales & Marketing, Senior Living comparison?
Los Angeles-Long Beach-Anaheim, CA reports
Which published industries help you read Director of Sales & Marketing, Senior Living pay?
For Director of Sales & Marketing, Senior Living, Medical and Diagnostic Laboratories, NAICS 621500, reports a national median of
What changed between releases for Director of Sales & Marketing, Senior Living in the United States?
Director of Sales & Marketing, Senior Living in the United States had a annual median of
What belongs beside base pay in your Director of Sales & Marketing, Senior Living offer?
Director of Sales & Marketing, Senior Living wages in the United States include base rates and guaranteed or production pay under the BLS definition. Price the Director of Sales & Marketing, Senior Living shift separately when you discuss differentials or extra cover. For this Director of Sales & Marketing, Senior Living brief, overtime, shift differentials and on-call pay sit outside the OEWS wage. A non-production sign-on payment for Director of Sales & Marketing, Senior Living is also outside that the United States figure. We discuss those Director of Sales & Marketing, Senior Living terms without inventing an amount to add.
What else should you ask about this pay table?
Director of Sales & Marketing, Senior Living maps to SOC 11-2022, Sales Managers. The the United States annual median is
Does the United States publish a separate wage for Director of Sales & Marketing, Senior Living?
Director of Sales & Marketing, Senior Living maps to SOC 11-2022, Sales Managers. The the United States annual median is
Where should you place a Director of Sales & Marketing, Senior Living offer inside the the United States band?
The published annual P25 to P75 band for Director of Sales & Marketing, Senior Living in the United States is
Can the Director of Sales & Marketing, Senior Living figure in the United States stand in for the whole package?
Director of Sales & Marketing, Senior Living pay in this the United States table is not total compensation. For Director of Sales & Marketing, Senior Living in the United States, shift differential, on-call pay and non-production sign-on payments are excluded by the OEWS definition. For Director of Sales & Marketing, Senior Living in the United States, write those terms separately before comparing offers.
Which markets can you compare with the United States for Director of Sales & Marketing, Senior Living?
New York-Newark-Jersey City, NY-NJ and Los Angeles-Long Beach-Anaheim, CA have published rows for Sales Managers. For Director of Sales & Marketing, Senior Living in the United States, they are employment-based comparison markets, not a claim about nearest locations. Each linked Director of Sales & Marketing, Senior Living table names its own area and SOC.
Is the Director of Sales & Marketing, Senior Living change in the United States a forecast?
Director of Sales & Marketing, Senior Living in the United States had a annual median of
The Director of Sales & Marketing, Senior Living national comparison markets use published employment, not geographic proximity. Read the geography and wage definitions.
BLS occupation: Sales Managers.
BLS reports Sales Managers as one occupation. It does not publish a separate estimate for Director of Sales & Marketing, Senior Living, its setting or its engagement terms.
What does this occupation pay nationally?
BLS publishes five national pay points for Sales Managers, SOC 11-2022, in BLS OEWS May 2025: the 10th, 25th, 50th, 75th and 90th percentiles. The range bar and table below show each published point. Percentiles describe the spread of pay across workers, not experience levels. Read the median as a midpoint, not an offer for your vacancy.
- P10 to P90 published range
- P25 to P75 middle range
- P50 median
| Point | Annual wage |
|---|---|
| 10th percentile | $73,170 |
| 25th percentile | $100,360 |
| Median | $148,270 |
| 75th percentile | $207,340 |
| 90th percentile | $290,540 |
| Mean (average) | $164,350 |
For Sales Managers in the United States, BLS reports a median of $148,270; the middle half of workers earned between $100,360 and $207,340 (BLS OEWS May 2025).
- P10 to P90 published range
- P25 to P75 middle range
- P50 median
| Point | Hourly wage |
|---|---|
| 10th percentile | $35.18 |
| 25th percentile | $48.25 |
| Median | $71.28 |
| 75th percentile | $99.68 |
| 90th percentile | $139.68 |
| Mean (average) | $79.02 |
For Sales Managers in the United States, BLS reports a median of $71.28; the middle half of workers earned between $48.25 and $99.68 (BLS OEWS May 2025).
What BLS wages include and exclude
Included
- Base rates
- Commissions
- Cost-of-living allowances
- Deadheading pay
- Guaranteed pay
- Hazard pay
- Incentive pay
- Longevity pay
- Over-the-road pay (Mileage)
- Piece rates
- Portal-to-portal rates
- Production bonuses
- Tips
Excluded
- Attendance bonuses
- Back pay
- Clothing allowances
- Discount
- Draw
- Holiday bonus
- Holiday premium pay
- Jury duty pay
- Meal and lodging payments
- Merchandise discounts
- Non-production bonuses
- On-call pay
- Overtime pay
- Perquisites
- Profit-sharing payments
- Relocation allowances
- Severance pay
- Shift differentials
- Stock bonuses
- Tool/equipment allowances
- Tuition repayment
- Uniform allowance
- Weekend premium pay
- Year-end bonuses
Employment: 637,080 jobs nationally.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, BLS OEWS May 2025. SOC 11-2022 Sales Managers, United States. BLS page for this occupation. CSV
How has published pay changed since the last BLS release?
These are separate BLS estimates, not a wage growth forecast. Survey coverage and area boundaries can change. The table places the published median for Sales Managers in United States from BLS OEWS May 2024 next to BLS OEWS May 2025. A top-coded value is a floor, not an exact median.
| Pay basis | BLS OEWS May 2024 | BLS OEWS May 2025 |
|---|---|---|
| annual | $138,060 | $148,270 |
| hourly | $66.38 | $71.28 |
Prior release: 2024-05, published 2025-04-02. Current release: 2025-05, published 2026-05-15. A top-coded value is a floor, not an exact median.
What does this pay include, and what does it leave out?
OEWS counts base rates, guaranteed pay and production incentives. It describes pay reported for employees, not an offer for this vacancy. Benefits and self-employed earnings are outside these wage estimates. Compare the regular pay for the duties you need covered.
A BLS occupation can include different settings, shifts and levels; it does not price your exact schedule.
OEWS excludes overtime, shift differentials and on-call pay. For a night, weekend or call assignment, discuss those payments separately from the published wage.
Meal and lodging payments and relocation allowances are excluded. A travel per diem for those costs is not part of this wage. Keep it separate from the pay comparison.
Non-production bonuses are excluded. A sign-on or retention payment that is not tied to production should be discussed separately. BLS does not publish an amount to add for that payment.
BLS pay definitions. These notes do not add an estimated bonus or premium.
How does clinical pay compare with management pay here?
These duties map to different BLS occupations. A manager's median is not a promised raise for a clinician. Read the mapping on each page. Each link below opens a related occupation with its own SOC code, published percentiles and source line. Compare the duties before comparing medians, because a title change can mean a different occupation.
- Nursing Home Administrator (NHA): SOC 11-9111, Medical and Health Services Managers
- Director of Nursing (DON), Skilled Nursing: SOC 11-9111, Medical and Health Services Managers
- Assistant Director of Nursing (ADON): SOC 11-9111, Medical and Health Services Managers
- Regional Nurse Consultant: SOC 11-9111, Medical and Health Services Managers
- Regional Director of Operations (Post-Acute & Senior Living): SOC 11-9111, Medical and Health Services Managers
- Executive Director, Senior Living: SOC 11-9111, Medical and Health Services Managers
Which metro areas publish pay for this occupation?
This table lists every metro area where BLS published a median for Sales Managers in BLS OEWS May 2025. Each row shows the median, the middle half of pay from the 25th to the 75th percentile, employment and the location quotient. Metros without a published median are left out rather than estimated. Select a metro for its own pay page.
| Metro area | Median | 25th to 75th | Employment | Location quotient |
|---|---|---|---|---|
| New York-Newark-Jersey City, NY-NJ | $215,150 | $160,200 to $310,750 | 44,870 | 1.15 |
| Northern New Jersey market: New York-Newark-Jersey City, NY-NJ. Shared metro, not New Jersey-only. | $215,150 | $160,200 to $310,750 | 44,870 | 1.15 |
| Boston-Cambridge-Newton, MA-NH | $206,610 | $153,940 to $253,490 | 11,540 | 1.04 |
| San Jose-Sunnyvale-Santa Clara, CA | $201,780 | $128,620 to $306,900 | 8,940 | 1.92 |
| Seattle-Tacoma-Bellevue, WA | $184,320 | $143,240 to $254,290 | 6,620 | 0.77 |
| Denver-Aurora-Centennial, CO | $181,580 | $141,940 to $237,990 | 5,930 | 0.90 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $175,820 | $121,380 to $232,760 | 8,780 | 0.68 |
| San Francisco-Oakland-Fremont, CA | $170,810 | $114,990 to $258,330 | 17,770 | 1.83 |
| Atlanta-Sandy Springs-Roswell, GA | $166,920 | $120,370 to $214,910 | 12,080 | 1.02 |
| Raleigh-Cary, NC | $163,520 | $108,750 to $217,730 | 3,280 | 1.08 |
| Charlotte-Concord-Gastonia, NC-SC | $162,000 | $109,340 to $216,960 | 5,930 | 1.06 |
| Chicago-Naperville-Elgin, IL-IN | $158,690 | $110,000 to $212,000 | 25,390 | 1.37 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $158,100 | $106,140 to $205,740 | 8,410 | 1.05 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $156,500 | $107,710 to $217,610 | 10,200 | 0.86 |
| Detroit-Warren-Dearborn, MI | $155,560 | $104,860 to $201,980 | 8,760 | 1.12 |
| Austin-Round Rock-San Marcos, TX | $151,760 | $101,540 to $205,460 | 9,880 | 1.86 |
| Phoenix-Mesa-Chandler, AZ | $148,320 | $103,590 to $202,600 | 11,210 | 1.15 |
| Dallas-Fort Worth-Arlington, TX | $144,290 | $101,840 to $205,680 | 26,780 | 1.61 |
| Salt Lake City-Murray, UT | $143,930 | $100,080 to $197,400 | 5,210 | 1.54 |
| Cincinnati, OH-KY-IN | $138,790 | $100,890 to $197,840 | 5,180 | 1.15 |
| Houston-Pasadena-The Woodlands, TX | $135,880 | $95,990 to $188,000 | 16,430 | 1.22 |
| Los Angeles-Long Beach-Anaheim, CA | $132,330 | $92,540 to $197,620 | 37,790 | 1.47 |
| Tampa-St. Petersburg-Clearwater, FL | $132,010 | $97,390 to $183,490 | 7,150 | 1.21 |
| Orlando-Kissimmee-Sanford, FL | $131,770 | $92,740 to $181,260 | 6,220 | 1.07 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $130,180 | $94,420 to $181,200 | 13,930 | 1.21 |
| San Diego-Chula Vista-Carlsbad, CA | $119,750 | $78,620 to $182,550 | 8,630 | 1.37 |
| Riverside-San Bernardino-Ontario, CA | $103,220 | $73,510 to $158,120 | 8,080 | 1.15 |
How do you find pay for a state or nonmetro area?
Choose a state, metro or nonmetropolitan area below to open the published figures for Sales Managers. If BLS did not publish a median, the guide shows the state or national estimate with a clear fallback label. It does not create a salary page for that missing combination. Every area page names its source row.
Does this pay differ by healthcare industry?
National industry estimates for Sales Managers, SOC 11-2022. Industry names are the names published by BLS. These are not local industry wages. Each row uses the pay basis BLS published for that industry, from the 10th to the 90th percentile, with employment. Cells BLS did not publish stay blank rather than estimated. Compare rows only within the same pay basis.
| Industry / NAICS | Basis | P10 | P25 | Median | P75 | P90 | Employment |
|---|---|---|---|---|---|---|---|
| Offices of Physicians NAICS 621100 | annual | $60,390 | $93,260 | $142,060 | $171,540 | $215,520 | 460 |
| Offices of Other Health Practitioners NAICS 621300 | annual | $74,990 | $74,990 | $77,010 | $126,560 | $163,870 | 700 |
| Outpatient Care Centers NAICS 621400 | annual | $60,920 | $105,810 | $155,420 | $196,820 | $260,910 | 210 |
| Medical and Diagnostic Laboratories NAICS 621500 | annual | $108,240 | $133,960 | $169,240 | $218,610 | $305,460 | 1,160 |
| Home Health Care Services NAICS 621600 | annual | $81,900 | $89,410 | $120,730 | $154,990 | $193,400 | 470 |
| Other Ambulatory Health Care Services NAICS 621900 | annual | $79,890 | $92,840 | $112,300 | $164,940 | $234,360 | 800 |
| Hospitals NAICS 622000 | annual | $83,130 | $106,030 | $146,310 | $211,370 | $261,310 | 370 |
| Nursing and Residential Care Facilities NAICS 623000 | annual | $59,120 | $68,900 | $87,280 | $106,910 | $134,870 | 1,130 |
| Nursing Care Facilities (Skilled Nursing Facilities) NAICS 623100 | annual | $63,290 | $67,990 | $93,440 | $118,820 | $142,010 | 180 |
| Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities NAICS 623200 | annual | $45,300 | $95,790 | $112,340 | $130,010 | $187,710 | 70 |
| Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly NAICS 623300 | annual | $58,400 | $68,790 | $84,180 | $101,370 | $129,250 | 840 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, BLS OEWS May 2025. National industry-specific estimates. A value marked “or more” is top-coded.
Where is published pay highest and lowest for this occupation?
Highest and lowest published numeric medians for Sales Managers, SOC 11-2022. Top-coded medians cannot be ranked exactly and are not placed in this list. The table shows up to ten metros at each end, with employment and location quotient. Location quotient describes employment concentration, not pay. A metro missing here may still publish a capped value.
| Metro | Median | Employment | Location quotient |
|---|---|---|---|
| New York-Newark-Jersey City, NY-NJ | $215,150 | 44,870 | 1.15 |
| Boston-Cambridge-Newton, MA-NH | $206,610 | 11,540 | 1.04 |
| San Jose-Sunnyvale-Santa Clara, CA | $201,780 | 8,940 | 1.92 |
| Boulder, CO | $200,970 | 740 | 0.94 |
| Fort Collins-Loveland, CO | $198,550 | 400 | 0.57 |
| Durham-Chapel Hill, NC | $190,370 | 1,150 | 0.81 |
| Lawrence, KS | $189,740 | 180 | 0.83 |
| Seattle-Tacoma-Bellevue, WA | $184,320 | 6,620 | 0.77 |
| Denver-Aurora-Centennial, CO | $181,580 | 5,930 | 0.90 |
| Trenton-Princeton, NJ | $178,360 | 850 | 0.86 |
| Alexandria, LA | $85,470 | 140 | 0.57 |
| Johnstown, PA | $85,220 | 90 | 0.48 |
| Gadsden, AL | $80,950 | 60 | 0.46 |
| San Juan-Bayamon-Caguas, PR | $80,410 | 1,850 | 0.65 |
| Morgantown, WV | $80,340 | 70 | 0.26 |
| Aguadilla, PR | $79,420 | 80 | 0.39 |
| Parkersburg-Vienna, WV | $74,200 | 70 | 0.49 |
| Arecibo, PR | $72,860 | 50 | 0.38 |
| Mayaguez, PR | $71,750 | 60 | 0.30 |
| Ponce, PR | $66,190 | 80 | 0.29 |
How does this pay compare with all wages in each metro?
We divide this occupation's median by the all-occupations median for the same area and pay basis. This is simple arithmetic on BLS rows. It is not a cost-of-living adjustment or a percentile. Location quotient is shown separately. A ratio above one means this occupation's median is higher than the area's all-occupations median.
| Metro | Occupation median | All-occupations median | Median ratio | Location quotient |
|---|---|---|---|---|
| Lawrence, KS | $189,740 | $47,390 | 4.00 times | 0.83 |
| Dover, DE | $178,130 | $46,690 | 3.82 times | 0.40 |
| Fort Collins-Loveland, CO | $198,550 | $55,310 | 3.59 times | 0.57 |
| Manhattan, KS | $162,920 | $45,900 | 3.55 times | 0.57 |
| New York-Newark-Jersey City, NY-NJ | $215,150 | $61,430 | 3.50 times | 1.15 |
| Harrisonburg, VA | $157,260 | $46,110 | 3.41 times | 0.47 |
| Pueblo, CO | $166,160 | $48,940 | 3.40 times | 0.26 |
| Colorado Springs, CO | $177,780 | $52,710 | 3.37 times | 0.46 |
| Winchester, VA-WV | $157,340 | $47,070 | 3.34 times | 0.45 |
| Blacksburg-Christiansburg-Radford, VA | $160,830 | $48,120 | 3.34 times | 0.27 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, BLS OEWS May 2025. SOC 11-2022 Sales Managers, metropolitan areas listed above. BLS page for this occupation. CSV
What do we see when recruiting for this role?
Read the Director of Sales & Marketing, Senior Living brief alongside the occupation mapping. Required credentials, current duties and the work setting can differ within Sales Managers. A BLS wage is a description of surveyed workers, not an offer recommendation. This is a qualitative view from our search work, not BLS data.
Compare the actual responsibilities and the candidate's preferences before changing the brief.
What is the median pay for Sales Managers?
$148,270 nationally (BLS OEWS May 2025). 50% of workers in this occupation earned less than this and 50% earned more. The median covers every setting BLS surveyed, so it is a midpoint of reported pay, not an offer benchmark for your vacancy. Read the mapping note and the percentile range before you set pay.
How much do the best-paid workers earn?
10% of workers in this occupation earned more than $290,540, and 10% earned less than $73,170.
Is this the pay for Director of Sales & Marketing, Senior Living exactly?
No. BLS reports Sales Managers as one occupation. It does not publish a separate estimate for Director of Sales & Marketing, Senior Living, its setting or its engagement terms. Treat these figures as the closest published evidence, not an exact-title benchmark.
What is the hourly equivalent?
The BLS median hourly wage is $71.28. BLS converts hourly to annual with 2,080 hours a year, so the annual median is $148,270.
Where is the median highest?
Among the metro areas listed on this page, New York-Newark-Jersey City, NY-NJ has the highest published median at $215,150.
How many people work in this occupation?
BLS estimates 637,080 jobs nationally (BLS OEWS May 2025).